Introduction to Promotional Design

IP: Design (Promotion & Program)

Designed for drama students undertaking their HSC in 2025 as they develop their Individual Project: Design (Promotion and Program). Also suitable for Drama teachers seeking to deepen their understanding of promotional design to better support students through their projects.

Designer & Marketing expert Amy Goodhew (Belvoir Head of Marketing 2016-2019) will unpack the theory and practice of branding and marketing for a theatre company. Students will learn key ideas about vision, storytelling, branding and style.

This design workshop includes practical activities in design and structure, giving students the opportunity to work with an industry expert to shape ideas. During the workshop students will explore the:

• principles of branding & style,
• strategies for bringing promotional material to life,
• how to capture the tone and story in marketing materials,
• approaches to creating a program,
• tips and tricks for getting the content required.

This workshop is intended to help you navigate promotional materials and designing programs through a practical exploration of marketing and branding tools, guided by a Belvoir artist. Artists delivering this workshop will not be providing guidance on specifics of the HSC requirement. For information on assessment requirements for your project you should consult your teacher.